Coca cola cà phê


The breakthrough innovation creates the new “refreshment coffee” category with a pioneering proposition that “sips like a Coke & finishes like a coffee” – giving Coca-Cola fans & java lovers alike a refreshing and reinvigorating reset to lớn their daily routine.

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Coca-Cola with Coffee & Coca-Cola with Coffee Zero Sugar bring together a great Coca-Cola taste infused with Brazilian coffee. Coca-Cola with Coffee is available nationwide in three signature flavors – Dark Blkết thúc, Vanilla và Caramel – và its zero-sugar counterpart comes in Dark Blend and Vanilla. All varieties are shelf-stable và contain 69 mg of caffeine per 12-oz. can. They will be available in the ready-to-drink (RTD) coffee aisle.


More than một nửa of Coca-Cola drinkers and coffee loyalists enjoy both beverages on a regular basis. “Many people are often torn between reaching for a soft drink or a coffee at 3 p.m. at work, at school or on the go,” Strickland added. “Now, you don’t need to leave Coca-Cola to lớn get your coffee fix.”


As the br& team continued to learn from consumers, zero sugar was identified as an innovation opportunity. The team worked with R&D to create Coca-Cola with Coffee Zero Sugar - Dark Blkết thúc & Coca-Cola with Coffee Zero Sugar - Vanilla.


“While other categories including energy drinks have sầu ventured inkhổng lồ zero-sugar territory, RTD coffee hasn’t because many offerings are dairy-based,” Stricklvà said. “So we see this as a major whitespace opportunity.”


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Coca-Cola is teaming up with Walmart and DroneUp, a nationwide drone services provider, khổng lồ bring Coca-Cola with Coffee & Coca-Cola with Coffee Zero Sugar to the “buzzworthy” community of Coffee County, Ga. On Jan. 25, select consumers who live sầu in a single-family residence within a one-mile radius of the Walmart Supercenter in Coffee County can opt-in khổng lồ have Coca-Cola with Coffee and Coca-Cola with Coffee Zero Sugar delivered safely via drone delivery. Starting Jan. 25, consumers can also receive sầu a free can of Coca-Cola with Coffee, using the Ibotta tiện ích, at Walmart stores across the country (offer valid on Coca-Cola with Coffee for any variety, 12 fl oz can only).


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Last July, Coca-Cola gave sầu 2,000 members of the Coca-Cola Insiders Club, an exclusive sầu opportunity lớn taste Coca-Cola with Coffee before it hit shelves. The beverage subscription service gives “Insiders” the chance khổng lồ sign up khổng lồ receive sầu some of Coke’s newest drinks and surprise swag.

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Coca-Cola with Coffee is the lademo creative sầu extension of the Coca-Cola Trademark in the United States, following the rollouts of Coke Energy/Coke Energy Cherry, Cherry Vanilla Coke, Orange Vanilla Coke (and their zero-sugar counterparts). The innovation also is the lathử nghiệm output of the company’s “lift & shift” strategy khổng lồ scale successful beverage innovations from market lớn market via an experimental, test-and-learn approach.


The U.S. is the 50th market to lớn launch Coca-Cola with Coffee, which was first piloted in nhật bản in 2018. Each country (the U.S. is no different), tailors the Coca-Cola With Coffee recipe and packaging set khổng lồ meet local tastes.


Research shows that consumers are more open to trying new category-crossing drinks like Coca-Cola with Coffee, which push Coca-Cola inkhổng lồ uncharted territory while staying true to its core values. In preliminary consumer testing, more than 80% of consumers who tried Coca-Cola with Coffee said they would buy it. Retail customers are equally excited to lớn stochồng the new offering.

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The launch will be supported by a fully integrated kinh doanh chiến dịch, including digital/social, outdoor, radio và TV advertising. A mix of digital và traditional sampling will drive sầu trial.


Chuyên mục: Chia sẻ